London's Latest Outdoor Media Trends

A promise has been announced by JCDecaux that a roll out of a 20-strong network of 48-sheet sites in London from spring onwards. So that when updating the campaigns, advanced quality images are offered by Digital LED screens in addition to its greater flexibility.

The most important point has not been mentioned yet, which is the cost of each piece. Actually buying those screens cost a lot, which could be around £100,000 and above per piece. But JCDecaux's chief executive Jeremy Male says: "Outdoor is the fastest-growing medium after online and with people spending more time out of the home, it makes sense to invest in visually appealing and exciting projects."

Basically this project has been displayed on site to check if the new technology works and if advertisers are happy with it or not. If it does work then probably UK will be managing to have a minimum of 10 digital screens in place by the end of the year and why not 20 hopefully.


In the picture above you can see that it is a touch digital screen, built-in, in a very professional and slim way, a way that does not bother but attract people’s attention while passing by.

Ronda:)

Follow the Light at Night

Follow the crowd; cover all of a city’s popular and crowded nightlife areas by simply having a flexible and movable mobile media. Light up the streets with the most advanced media that outdoor advertising has to offer.

People stop and look appealingly to the ad that is being displayed on different walls in multiple streets; anywhere around. Some people are interested to know the ways of how this projection works and others just see it nice and ready.


Here’s how this great media works:


=> Images are projected from a van customized with high-tech projectors on top. As the van slowly cruises popular areas, it illuminates the walls and buildings that it passes. Projections can also be stationary as the van is parked and illuminating key, highly-visible walls. Moving images are approximately 30-40 ft square. Stationary projections can reach 200 ft square! The projection also includes a special effect like zooming.


Use Quick Time player to check out a live video of a mobile projection.

If you dont have Quick Time player click here for a free download.

Ronda:)

Dubai Media City

Dubai Media City is the only global media hub in the middle east where all media related businesses thrive together in the perfect atmosphere. It is located at the crossroads of Middle east, Africa, and South Asia.
Dubai Media City is a successful reflection of the ruler and Vice President of Dubai Sheikh Mohammed Bin Rashed Al Maktoum to transform Dubai to a knowledge based society and economy.
DMC creates a world class environment of every kind of media business, which broadly includes media and marketing services, music, film, leisure and entertainment. It ensures that all the media companies have the freedom to be creative in order to reach the outstanding level which is the basic goal of this DMC.

Robert

What about Segways ??

Segway a word I have previously mentioned in my posts. It is one of the latest type of advertising that takes the brand directly to consumers, events and hard to reach locations.

Above we see several vehicles, in which the Ad is fully wrapped around the front, the sides and on both wheels. It is still very early for people to lack interest in checking what this vehicle is about, because it is very new that people should stop to check it out.

Those attractive vehicles are best to be in crowded busy areas. Also as a wall of advertisement, segways can be parked while brand ambassadors attend to promotional giveaways and interacting with your audience.

Segways are not only a prop for your branding and advertising, they allow your brand or company to inform the curiosity of a target audience and then open the door for a brand experience.

For more details on bringing this new media to your next campaign please contact us.

Ronda

TV series turned into Vid Games... And Vise Versa..

Recently, most of us who are fans of TV series, witnessed the huge transform of those popular series into video games that even kids who can't follow up with the episodes on tv, can now play the game which can tell about the story without having to follow up on TV.
One of those popular major series which are being transformed into video games, are: Alias, Lost, Monk, etc...
Actually i'm a fan of the Hit TV series Lost which tells us about the life of a group of people who get lost after their plane crashes in a remote jungle. Once, i saw one of my friends playing the game and i noticed that it's not as interesting as the series. In brief, it lacks the excitement that the series makes you experience , waiting for the next episode to find out whether the guy who discovered the money inside the plane would finish his friends and take over it. But again, it's a personal opinion and some people prefare playing the game rather than watching the series.


Rob

Smart Unique Media

While you are having a walk in the streets , you see a very mini wrapped car moving around followed by a 3-sided unit. What comes on your mind other than an Ad??

It's a Mini smart car, a type of mobile media that can take your message anywhere while deliver the "wow, that's cool'' factor. It is usually wrapped with the Ad on the front, back, and even on the top, followed by a 3-sided backlit unit that also has the Ad.

It is a great way of reaching the audience whether it's day or night time. Having several mini-cars gathered infront of a busy park, high-traffic areas, malls, etc... is the best way to promote your product to every generation walking by. By the way, it could be clearly seen from multiple angles.

Im sure people would like it because it is a very ''petite'' type of media which makes it closer to the viewer.

N.B. there's supposed to be an image eventhough we are familiar with smart cars, but if i find a good and clear image ill make sure to post it next.

But i want to add an information that there is also a movable media called scooter which is like the smart car but a scooter instead of a car.

=>If you are interested please click here.

Here is an image of it at least to have

an idea of how a scooter looks like.

Super Mario is back on Facebook!

Remember when we used to sit down and play Super Mario for hours without moving, waiting for Luigi to fall down in the hole so we get out turn to reach the Dragon that spits fire balls, beat it and rescue the princess??? That was back in the day when Nintendo 64 was extremely popular before even introducing PS in the market.

Today, Super Mario is back as a Facebook game application which you can add it on your profile page and enjoy it as much as you did when you were a kid. But this time your opponents aren't your siblings or relatives sitting next to you on the couch, waiting to get their turn. On the contrary, you are able to play against millions of users worldwide who added the application to their page.

I already added the application and played it several times... Moreover, i reached an advanced level where i can even fly and play above the clouds(remember the smily clouds??)

It's really intetesting especially when get to play with people you never met but are as good as you are. C'mon add Super Mario and get started!!!

Just click here to get Super Mario Application on your Facebook.

Rob