London's Latest Outdoor Media Trends

A promise has been announced by JCDecaux that a roll out of a 20-strong network of 48-sheet sites in London from spring onwards. So that when updating the campaigns, advanced quality images are offered by Digital LED screens in addition to its greater flexibility.

The most important point has not been mentioned yet, which is the cost of each piece. Actually buying those screens cost a lot, which could be around £100,000 and above per piece. But JCDecaux's chief executive Jeremy Male says: "Outdoor is the fastest-growing medium after online and with people spending more time out of the home, it makes sense to invest in visually appealing and exciting projects."

Basically this project has been displayed on site to check if the new technology works and if advertisers are happy with it or not. If it does work then probably UK will be managing to have a minimum of 10 digital screens in place by the end of the year and why not 20 hopefully.


In the picture above you can see that it is a touch digital screen, built-in, in a very professional and slim way, a way that does not bother but attract people’s attention while passing by.

Ronda:)

Follow the Light at Night

Follow the crowd; cover all of a city’s popular and crowded nightlife areas by simply having a flexible and movable mobile media. Light up the streets with the most advanced media that outdoor advertising has to offer.

People stop and look appealingly to the ad that is being displayed on different walls in multiple streets; anywhere around. Some people are interested to know the ways of how this projection works and others just see it nice and ready.


Here’s how this great media works:


=> Images are projected from a van customized with high-tech projectors on top. As the van slowly cruises popular areas, it illuminates the walls and buildings that it passes. Projections can also be stationary as the van is parked and illuminating key, highly-visible walls. Moving images are approximately 30-40 ft square. Stationary projections can reach 200 ft square! The projection also includes a special effect like zooming.


Use Quick Time player to check out a live video of a mobile projection.

If you dont have Quick Time player click here for a free download.

Ronda:)

Dubai Media City

Dubai Media City is the only global media hub in the middle east where all media related businesses thrive together in the perfect atmosphere. It is located at the crossroads of Middle east, Africa, and South Asia.
Dubai Media City is a successful reflection of the ruler and Vice President of Dubai Sheikh Mohammed Bin Rashed Al Maktoum to transform Dubai to a knowledge based society and economy.
DMC creates a world class environment of every kind of media business, which broadly includes media and marketing services, music, film, leisure and entertainment. It ensures that all the media companies have the freedom to be creative in order to reach the outstanding level which is the basic goal of this DMC.

Robert

What about Segways ??

Segway a word I have previously mentioned in my posts. It is one of the latest type of advertising that takes the brand directly to consumers, events and hard to reach locations.

Above we see several vehicles, in which the Ad is fully wrapped around the front, the sides and on both wheels. It is still very early for people to lack interest in checking what this vehicle is about, because it is very new that people should stop to check it out.

Those attractive vehicles are best to be in crowded busy areas. Also as a wall of advertisement, segways can be parked while brand ambassadors attend to promotional giveaways and interacting with your audience.

Segways are not only a prop for your branding and advertising, they allow your brand or company to inform the curiosity of a target audience and then open the door for a brand experience.

For more details on bringing this new media to your next campaign please contact us.

Ronda

TV series turned into Vid Games... And Vise Versa..

Recently, most of us who are fans of TV series, witnessed the huge transform of those popular series into video games that even kids who can't follow up with the episodes on tv, can now play the game which can tell about the story without having to follow up on TV.
One of those popular major series which are being transformed into video games, are: Alias, Lost, Monk, etc...
Actually i'm a fan of the Hit TV series Lost which tells us about the life of a group of people who get lost after their plane crashes in a remote jungle. Once, i saw one of my friends playing the game and i noticed that it's not as interesting as the series. In brief, it lacks the excitement that the series makes you experience , waiting for the next episode to find out whether the guy who discovered the money inside the plane would finish his friends and take over it. But again, it's a personal opinion and some people prefare playing the game rather than watching the series.


Rob

Smart Unique Media

While you are having a walk in the streets , you see a very mini wrapped car moving around followed by a 3-sided unit. What comes on your mind other than an Ad??

It's a Mini smart car, a type of mobile media that can take your message anywhere while deliver the "wow, that's cool'' factor. It is usually wrapped with the Ad on the front, back, and even on the top, followed by a 3-sided backlit unit that also has the Ad.

It is a great way of reaching the audience whether it's day or night time. Having several mini-cars gathered infront of a busy park, high-traffic areas, malls, etc... is the best way to promote your product to every generation walking by. By the way, it could be clearly seen from multiple angles.

Im sure people would like it because it is a very ''petite'' type of media which makes it closer to the viewer.

N.B. there's supposed to be an image eventhough we are familiar with smart cars, but if i find a good and clear image ill make sure to post it next.

But i want to add an information that there is also a movable media called scooter which is like the smart car but a scooter instead of a car.

=>If you are interested please click here.

Here is an image of it at least to have

an idea of how a scooter looks like.

Super Mario is back on Facebook!

Remember when we used to sit down and play Super Mario for hours without moving, waiting for Luigi to fall down in the hole so we get out turn to reach the Dragon that spits fire balls, beat it and rescue the princess??? That was back in the day when Nintendo 64 was extremely popular before even introducing PS in the market.

Today, Super Mario is back as a Facebook game application which you can add it on your profile page and enjoy it as much as you did when you were a kid. But this time your opponents aren't your siblings or relatives sitting next to you on the couch, waiting to get their turn. On the contrary, you are able to play against millions of users worldwide who added the application to their page.

I already added the application and played it several times... Moreover, i reached an advanced level where i can even fly and play above the clouds(remember the smily clouds??)

It's really intetesting especially when get to play with people you never met but are as good as you are. C'mon add Super Mario and get started!!!

Just click here to get Super Mario Application on your Facebook.

Rob

Online Games

In the past few years, online games have been everybody's addiction, starting with little kids to grown ups.

Most online games rely on a good internet connection and graphic cards(VGA). The user can download the game for free from the main website, then register in order to be able to play the game. Some, if not most game sites, require certain fees (credit cards,...) to start playing, but that's not our case here, since i will discuss free online games and how users interact with each others via them.

Some of the most famous online games are: GunBound, Travian & World of War Craft.

All those require a certain internet speed to be able to play the game smoothly and challenge the other users. The most common phrase said while playing those games is, "I Am Lagging!!" This means that there's a huge number of users using the game's server at once, which could add up to millions since people from across the world are playing the game.

GunBound has been the most famous online game in the past few years, so in order to keep you interested, i shall discuss it in the upcoming post as an example that explains online games more.

Rob

Smiling :) Moons Over Manhattan

Shocked!!

Relax it’s just an advertisement of a Toto Wash let company, no less. As we refer to the picture it is obvious that we see lots and lots of smiling moons over Manhattan, U.S.
But that’s not the issue, it is more than that. It’s the large billboard that we see made up of two-stories wrapped around three sides of a Time Square building.

You ask yourself why is it a smiling moon??

Because the Toto Wash let is modern-day miracle of science (according to the press release). It “upgrades a standard U.S. toilet to state-of-the-art in personal hygiene. It cleans and dries with aerated water and warm air (both adjustable, via wireless remote, for temperature and strength).

It seems an attractive advertisement to me, I thought ill share it with all my members.


Incase you didn’t like the faces! Well it is a very simple step just click here and choose your own happy face for those cheeks… :)


Ronda.

Is it the Billboards or Hot Girls :)

Check out the photo below Digital billboards in general aren’t the only way to advertise a certain product. A Portable Digital Billboard could also be one type; it is a mini portable screen that has speakers so that the Ads could be heard by people passing by. To know how much fun they can be take a look at the following video.

One way of drawing people’s attention is to make hot girls wear it in big events such as concerts,parties,bazaars, and shopping malls. Even though promoting a certain product alongside the Segway might give an idea of how successful it may be.

Ronda.

3 iN 1 Photos

Day view Night view

Sorry for the delay...

Ronda

Extracting Media from DVD Games

Have you ever wondered how can you extract soundtracks or videos from a dvd game??
To most gamers, it's a possibility that would change the world of gaming.

1. You can't go around copyright rules to legally extract this media.
2. Only hackers have the ability to break the rules and get what they want from any dvd game.

For example, in Need For Speed (Most wanted), certain artists performed only for the game. The Rock is one of them. You can't find any other songs on the web using P2P(limewire, bearshare, etc...) which were performed by this artist. And even if you search for the song in the game, you won't be able to find it because the artist does not exist!!!!(that's why i couldn't find any cyberlinks for him..)

In most P2P searches for game soundtracks, you might be able to find certain songs. However, these songs will probably belong to a famous artist unlike The Rock. For people who believe in extracting songs from games, it's possible.

In further posts, i will introduce you to the complicated process of exctracting such information.
So stay tuned !!!

Rob

3 iN 1

Talking about New Style!!

Wherein a big light box is flanked on its right and left sides by two smaller light boxes,it is what we call a 3 in 1 digital billboard.
The way its displayed catches the audience's attention because its unusual.
Why un-usual??
Its because we don't see much of it around, so its not familiar yet.

Its a two view billboard, day and night, but both show the same (a clear image).

But since its made up of three parts, that makes the Ad appear in a wider and more presentable way. Thats all about it for now if anything pops up new about it ill make sure to update you as soon as i get the information.

Dont worry a picture of it will be attached soon because im still working on it.

Take care,

Ronda

Every Ad in Times Sq.

Time Square the very popular and most expensive advertising area in New York, where every company spends millions per year placing billboards there.

A few takeaways from an article concerning the Advertising Age stated that:

• The annual Time Square billboard business is estimated to be 69$ million


• A draw of 40million annual unique visitor to Times which is around 14% of the U.S. population


• An estimation of more than 100 milion keepsake photos are taken in this area


• An example of certain companies advertising there would be Kodak spending over 2$ million yearly for their display, Thai Airlines spending around 1$ million for their sliver of billboard space, and many other companies

yes, its not only what you see in this => image it's much more


"Time Square is becoming, in a way, a publishing platform,"


said Peter Stabler,the director of communication strategy for Goodby,Silverstain and Partners, an advertising agency.









''Times'' does not differ much whether it is day/night time.

Why?? I guess it is very obvious how the digital billboard lights are coming from every single spot whether its day/night.



=>For more information about events taking place at Time Sq. through out the year select any of the following:

http://www.timessquarenyc.org/about_us/events_taste.html

http://timessquare.com/

By Ronda

Enjoy

Advertising vs. Nervous System

Usually we hear about water or air pollution… But have you ever heard about Visual Pollution??

>>A friend of mine, a marketing director at a well known company, was bragging about the advantages of advertising billboards.

She says: “we will definitely reach our target audience using broadcasting digital screens; I mean the customer is forced to watch the Ad he can’t switch the channel !!''

Do you think it’s our right to manipulate people’s consciousness??

We see all these digital Muppies, Unipoles, Megacom, and one must be confused and distributed by such vision. Honestly excessive outdoor Media is the century’s hazard.

Ronda :)

N-Gage 2.0

The new N-Gage 2.0 is the next generation of the N-Gage series which is dedicated to gaming. As Nokia has promised its costumers by introducing new softwares and programs which will enhance the gaming experience, it wasn't an easy job for the manufacturers, so at the beginning, only users of N81 had access to the new N-Gage software which can be downloaded for free from the N-Gage official website.

This period was sort of a test for the client, though introducing new games to try out which weren't found in the N-Gage Generation 1. Shortly after this period, Nokia removed the limitation of N81 to the users of N-Gage, thus cancelling the policy of "only if u have an N81 phone, u can buy N-Gage 2.0 games."

Applying this policy, the purchase of NG2 increased and the game users who are interested in mobile gaming started to use NG more frequently as Nokia made new promises and plans to develop this phone and compete the well known consoles.

Rob

Gaming Mobiles

Ask anybody to name the most popular game he or she has ever played on a mobile, and the most common response will be "Snake" or "Tetris."

But developers of the mobile games industry are working real hard to obtain new answers from all those people who are interested in mobile gaming and even using phones that are completely dedicated to gaming.

Nowadays, many mobile industries such as Nokia (N series) and Apple (iPhone) have made a huge step further and a revolution in mobile gaming. For instance, they have developed 3D gaming experiences, multiplayer games and control through touch.

In the further posts, i will discuss several mobiles that are specifically done to allow users play games and join a wider network of game users wherever they are.

Rob

Digital Unipole

Outdoor Signage is a centuries-old staple of the advertising world. Thanks to digital technology, it’s facing its biggest transition since the 19^th century.From video walls to digital billboards to smaller screens that express branding information, digital display is changing the face of the outdoor signage, a pixel at time.

Digital Unipole (one main type of outdoor advertising) it’s a large format sign structure fabricated on a single steel pole, it’s considered to be one of the most preferred outdoor media.

Unipoles are usually installed in very well seen and effective spots. Such as high-ways, busy streets, airport roads, and most suitable for reminder media campaigns. As for the installation of the Ad to appear it’s the same process as the “digital muppies”.

Ronda

N-Gage: First Generation

The N-Gage is a mobile telephone which is part of the N-series. The special thing about it, is that it outranks the classical N-series which Nokia started, in a way that it has a built-in game system which allows users to play and communicate at the same time, creating a wide network of communication.

Instead of using the classical way of playing network games by using cables, multiplayer gaming was accomplished with Bluetooth or the Internet which is provided by the N-Gage service. This created a huge market for this mobile series in October 2003, but this didn't last for long as the users started to encounter technical problems concerning the gaming software in the mobile. As a result, N-Gage's reputation started to fall apart in the gaming media and users stopped using it as a game source. Of course Nokia had to do something about it, so it introduced new softwares and programs which are solely dedicated to N-Gage users in order to improve the gaming in this phone. Yet, this hasn't done much, as game users wanted more advancements, so Nokia promised them with a new generation of N-Gage that is yet to be out in 2007.

Rob