A few takeaways from an article concerning the Advertising Age stated that:
- The annual Time Square billboard business is estimated to be 69$ million
- A draw of 40million annual unique visitor to Times which is around 14% of the U.S. population
- An estimation of more than 100 milion keepsake photos are taken in this area
- An example of certain companies advertising there would be Kodak spending over 2$ million yearly for their display, Thai Airlines spending around 1$ million for their sliver of billboard space, and many other companies
"Time Square is becoming, in a way, a publishing platform,"
said Peter Stabler,the director of communication strategy for Goodby,Silverstain and Partners, an advertising agency.
''Times'' does not differ much whether it is day/night time.
Why?? I guess it is very obvious how the digital billboard lights are coming from every single spot whether its day/night.
=>For more information about events taking place at Time Sq. through out the year select any of the following:
http://www.timessquarenyc.org/about_us/events_taste.html
http://timessquare.com/
By Ronda
Enjoy
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