"QUOTE OF THE WEEK''

"The moment of enlightenment is when a person's dreams of possibilities become images of probabilities."

By Vic Braden, American Tennis Coach

Monday, April 21, 2008

Advertisement and the Reader !!

Driving your way to work, home, or to a specific entertainment your eyes are attracted to certain readings on the way, simply it’s an Advertising Digital Billboard. There are several types of digital billboards by which I have previously introduced one of them the (Digital Muppy). I have mentioned its process but not its advertising concept and style! Let’s read more about them below.


=>Advertising Style is designed:

- To catch people’s attention

- To quickly create a memorable impression

- To keep the reader thinking about what he/she have read
after they’ve driven past it

- To be readable for the viewers passing by at a fast speed

- Having large font, few ‘simple’ words, and brilliant lightning’s
(since its digital)

RE: http://en.wikipedia.org/wiki/Billboard_(advertising)#Digital_billboards

By Ronda

1 comment:

Media and New Technologies said...

wish you put an image to know exactly what you mean by digital billboards.
look you should use more hypertext.
Rawane