Product Placement in Video Games

Product placement is big business. And it's getting even bigger!!!

The new generation of product placement is widely found nowadays in video games, giving endless possibilities for advertisers. Not only can advertisers find the game's characters using their products, but they can also update their in-game ads at any time and offer game updates through their web sites.

People are starting to turn to video games more than television. Last year, video games topped the box office sales with $10.7 billion, and this number is expected to reach $16.9 billion by the end of 2008. And since product placement is already a huge part of the gaming industry, more number crunching will increase rapidly by the end of this year.

Everybody, grown ups and children, are increasing their video game play, and of course the advertisers are making use of this growing method to reach their customers through in-game advertising. For example, while playing a video game, a teenager might see in-game advertising pointed or directed toward him/her like an ad for acne cream or another one for hair dandruff!! One of the video games which is well known for its product placement is "Need for Speed Underground." It features product placement like Burger King, Cingular Wireless and Old Spice.

Advertisers are now figuring video game advertising into their budget. Money previously spent on TV is now being redirected to in-game advertising. So from now on, all of you guys should purchase your favorite video game just in order to stay updated with the latest products... Especially LADIES!!!

For further info about Video Game advertising and related articles, click here.

Rob