"QUOTE OF THE WEEK''

"The moment of enlightenment is when a person's dreams of possibilities become images of probabilities."

By Vic Braden, American Tennis Coach

Monday, May 5, 2008

Every Ad in Times Sq.

Time Square the very popular and most expensive advertising area in New York, where every company spends millions per year placing billboards there.

A few takeaways from an article concerning the Advertising Age stated that:

  • The annual Time Square billboard business is estimated to be 69$ million

  • A draw of 40million annual unique visitor to Times which is around 14% of the U.S. population

  • An estimation of more than 100 milion keepsake photos are taken in this area

  • An example of certain companies advertising there would be Kodak spending over 2$ million yearly for their display, Thai Airlines spending around 1$ million for their sliver of billboard space, and many other companies
yes, its not only what you see in this => image it's much more


"Time Square is becoming, in a way, a publishing platform,"


said Peter Stabler,the director of communication strategy for Goodby,Silverstain and Partners, an advertising agency.









''Times'' does not differ much whether it is day/night time.

Why?? I guess it is very obvious how the digital billboard lights are coming from every single spot whether its day/night.



=>For more information about events taking place at Time Sq. through out the year select any of the following:

http://www.timessquarenyc.org/about_us/events_taste.html

http://timessquare.com/


By Ronda
Enjoy

















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