A promise has been announced by JCDecaux that a roll out of a 20-strong network of 48-sheet sites in London from spring onwards. So that when updating the campaigns, advanced quality images are offered by Digital LED screens in addition to its greater flexibility.
The most important point has not been mentioned yet, which is the cost of each piece. Actually buying those screens cost a lot, which could be around £100,000 and above per piece. But JCDecaux's chief executive Jeremy Male says: "Outdoor is the fastest-growing medium after online and with people spending more time out of the home, it makes sense to invest in visually appealing and exciting projects."
Basically this project has been displayed on site to check if the new technology works and if advertisers are happy with it or not. If it does work then probably UK will be managing to have a minimum of 10 digital screens in place by the end of the year and why not 20 hopefully.
In the picture above you can see that it is a touch digital screen, built-in, in a very professional and slim way, a way that does not bother but attract people’s attention while passing by.
Ronda:)
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